How Use Social Media Effectively
While most businesses agree they need to engage in social media, using it to their best advantage can be a bit tricky. Before spending a lot of time on it, make sure your brand identity and voice are nailed down. It’s important that your brand elements have a consistent tone, appearance, and image, or you may be wasting your valuable time.
Once you’ve defined your brand identity, you are ready to engage your target market effectively.
Social media continues to prove its importance as a powerful marketing tool. In fact, 78% of salespeople using social media perform better than their peers. That’s a significant number that shouldn’t be overlooked. So how can you effectively join the conversation?
With many people under stay-at-home orders due to the global pandemic, now may be a great time to vie for attention by:
- Posting informational articles to Facebook
- Adding unique photos to Instagram
- Expanding your LinkedIn account
Stories Make an Impact
One effective technique is to use stories on Instagram and Facebook. According to Instagram, users spend between 24 and 32 minutes watching stories every day, and 15% to 25% of users swipe up on links shared on Instagram stories. That’s almost twice as many as those who interact with links on Facebook posts.
If you are not familiar with Instagram stories, they are 12-second clips that can be photos or video. Give tips, enlighten your audience with new information, and even repost from other accounts. To get a little more in depth, here are some simple tips on how to use Instagram stories:
Let’s say you own a frisbee company. You could post a story and ask your audience to show off their skills using your frisbees and you’ll share them. The audience in this case wants to show off their skills. It’s also very engaging. People will want to come to the story to see themselves, and others will want to see the skills. They will likely share it with their friends, and perhaps, purchase one of your frisbees to try it themselves. You now have an ROI of 100%.
You will also want to humanize your social media as much as possible. Show the faces of your employees, your family and kids. Really make it personal. Great CEOs and Presidents are the faces of their company and very hands on. Elon Musk is a great example of that. You almost can’t think of Tesla without thinking of him. Use this in social media.
If you are a business owner and don’t have time, consider hiring a social media marketer to manage your posts. A great example of this is Slim Jim. The marketer posts memes (a humorous image, video, piece of text, etc., that is copied and spread rapidly by Internet users) and comments on other large account posts daily. Slim Jim grew its account to 1 million followers by engaging in this technique — impressive following for a beef jerky company. That’s free advertising, and a potential reach of 1 million people.
Start using social media to grow your brand awareness and your business. If you struggle knowing what to post, you can’t fail talking from the heart and embracing the brand your audience loves.
If you need more help, here is a great article on social media as a whole: https://www.nytimes.com/guides/business/social-media-for-career-and-business